Thinking MU

Thinking MU

Sustainable fashion with a point of view.

Thinking MU makes organic, ethical clothing for women, men and children. We've been working side by side with their team, almost every day, for more than three years. Together we've shaped a carefully designed store that adapts to each market and language without losing its character.

  • Shopify Development
  • Shopify Plus
  • Shopify POS
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From hardcoded to effortless.

The old store relied on hardcoded elements, so even small changes were slow and hard to manage. We rebuilt its structure so the team can update collections, banners and market-specific content on their own, without waiting on a developer. The design stays as careful as the clothes themselves.

  • −26% returnsdriven by a size recommender and a fully custom size guide
  • 16 marketseach with its own tailored experience

Prepare yourself for the

future of e-commerce.